Case Study: M Village speeds up operation post $millions of raise

Case Study: M Village speeds up operation post $millions of raise

The Challenge of Task Management in Fast-Growing Teams

In today’s fast-paced digital economy, seamless collaboration between technical and non-technical teams is crucial. Many companies struggle with fragmented workflows, inefficient task tracking, and communication gaps that hinder productivity. For growing businesses like M Village—a leading hotel and accommodation booking platform—efficient task management is essential to maintain operational excellence.

M Village's 20-person product team faced challenges in managing cross-functional workflows with marketing, customer support, and operations teams. They needed a scalable solution to streamline daily task management without introducing unnecessary complexity. That’s when they turned to Leanbase, a task management platform designed for cross-functional collaboration.

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"Leanbase is incredibly easy for our team to use. We adopted it immediately for daily work and even replaced other tools thanks to its user-friendly UX/UI." - said CTO Chuong Dang.

The Challenge: Managing Cross-Functional Workflows Efficiently

As M Village expanded, their engineering team encountered significant hurdles:

  • Disorganized Task Flow: With multiple teams relying on engineers for product updates, bug fixes, and feature enhancements, requests were often lost in email threads and Slack messages.
  • Lack of Visibility: Non-technical teams struggled to track the status of their requests, leading to duplicated efforts and misaligned priorities.
  • Inefficient Communication: With no centralized system to document discussions and action items, teams wasted time clarifying tasks rather than executing them.

M Village needed a single source of truth for task management—one that could bridge the gap between engineering and other departments.

The Solution: How Leanbase Transformed M Village’s Workflow

After evaluating multiple tools, M Village implemented Leanbase to optimize task management across teams. Here’s how Leanbase solved their challenges:

1. Centralized Task Management for Cross-Functional Teams

Before Leanbase, requests from marketing, support, and operations were scattered across different platforms. Leanbase provided a structured task pipeline where every request was logged, categorized, and prioritized based on urgency and impact.

  • Marketing requests (e.g., website changes, analytics tracking) were clearly assigned to engineers with defined deadlines.
  • Customer support tickets were transformed into actionable tasks that engineers could address efficiently.
  • Operational workflows were streamlined, ensuring timely updates to internal tools and systems.

2. Automated Request Handling with Leanbase's Slack Integration

One of M Village’s biggest pain points was the overwhelming volume of Slack messages that engineers had to sift through daily. With Leanbase’s Slack integration, task requests from Slack were instantly converted into trackable issues within Leanbase, eliminating manual entry and lost requests.

  • Teams could tag @Leanbase in Slack, and the request would be automatically added to the task queue.
  • Engineers received clear, structured tickets instead of vague messages.
  • Status updates were synchronized, reducing back-and-forth communication.

3. Transparent Workflows and Real-Time Collaboration

Leanbase allowed M Village to create custom workflows tailored to each team’s needs. Non-technical teams now had full visibility into task progress, which improved alignment and accountability.

  • Dashboards & Reports: Real-time insights into task completion rates and team workloads.
  • Automated Notifications: Teams received instant updates on task status changes.
  • Collaborative Commenting: Discussions were centralized within each task, reducing the need for meetings.
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4. Scalable Task Prioritization

M Village's engineering team needed to prioritize tasks effectively without overwhelming developers. Leanbase’s priority scoring system helped them:

  • Assign weights based on impact and urgency.
  • Align engineering resources with business objectives.
  • Reduce unnecessary task switching and focus on high-value work.

The Results: Improved Efficiency, Better Collaboration, and Faster Execution

Since implementing Leanbase, M Village has achieved remarkable improvements in task management and team productivity.

Key Outcomes:

40% Reduction in Time Spent on Task Coordination: With automated workflows and Slack integration, engineers now spend less time managing requests and more time executing.

Increased Task Visibility: Non-technical teams have full visibility into engineering tasks, reducing redundant requests and unnecessary follow-ups.

Faster Issue Resolution: Customer support issues are addressed 30% faster, enhancing the overall user experience.

Scalable Workflows: As M Village continues to grow, Leanbase provides a scalable solution that adapts to evolving task management needs.

Why M Village Chose Leanbase Over Other Solutions

M Village evaluated multiple task management tools but ultimately selected Leanbase for its cross-functional collaboration capabilities. Unlike traditional project management tools that cater primarily to either technical or non-technical teams, Leanbase offered:

  • Seamless Slack Integration for real-time task tracking.
  • Flexible Workflow Customization to align with M Village’s unique processes.
  • Clear Visibility Across Teams to ensure alignment and efficiency.

Conclusion: The Future of Scalable Task Management

For startups and growing businesses like M Village, task management isn’t just about assigning work—it’s about creating an efficient, scalable system that fosters collaboration across departments. Leanbase has empowered M Village to streamline its workflows, reduce bottlenecks, and enhance productivity.

As businesses grow, the ability to manage tasks effectively across teams becomes a competitive advantage. Leanbase is designed to help startups and enterprises alike achieve this efficiency, making it the ideal solution for teams looking to scale their operations without compromising on quality.

Are you facing similar task management challenges in your company? Explore how Leanbase can transform the way your teams collaborate and execute tasks. Schedule a demo today!